Marketing and Recruitment
We identified a demand in China for internationalisation of the curriculum and saw that if we could bring together Chinese and UK academics around this need, together with the online materials being developed, there could be a benefit to both parties. Chinese institutions are able to internationalise the curriculum for their home taught students. Academics and institutions are able to develop their understanding of online pedagogy and make valuable connections with Chinese academics to build partnerships and to market and recruit students for their higher degree programmes.
We are also familiar with the Chinese educational system and the needs of academics and students and advise on the creation and/or adaptation of course. We can also advise on the language issues to ensure that courses are easily understood by students with English as a second language.